Bringing the Taste of Home to Your Fingertips : Garma Garam
Bringing the Taste of Home to Your Fingertips : Garma Garam
What is Garma Garam ?
What is Garma Garam ?
The app, Garma Garam, is designed to provide users not just with home made food but with an experience that connects them to their roots, culture, and heritage. The platform also helps home cooks and home makers in entrepreneurship and to generate revenue.
We have designed, a vibrant and culturally inspired interface, and an efficient, user-friendly ordering process that embodies warmth, tradition, and a touch of nostalgia.
The app, Garma Garam, is designed to provide users not just with home made food but with an experience that connects them to their roots, culture, and heritage. The platform also helps home cooks and home makers in entrepreneurship and to generate revenue.
We have designed, a vibrant and culturally inspired interface, and an efficient, user-friendly ordering process that embodies warmth, tradition, and a touch of nostalgia.
Role
Role
UI Designer
UI Designer
Timeline
Timeline
Feb 2024 - Apr 2024
Feb 2024 - Apr 2024
Team
Team
Freya Thakkar
Prarthana jain
Parth Akotkar
Freya Thakkar
Prarthana jain
Parth Akotkar
Breaking down of the reason
Breaking down of the reason
Problem Statement
Problem Statement
A lot of people living away from home miss home made food and the homely feeling associated with it. They miss their culture their tradition the warmth and of the home made food. Existing food delivery services can't replicate this, creating an opportunity to connect them with home cooks across India, fostering community and preserving culinary traditions.
A lot of people living away from home miss home made food and the homely feeling associated with it. They miss their culture their tradition the warmth and of the home made food. Existing food delivery services can't replicate this, creating an opportunity to connect them with home cooks across India, fostering community and preserving culinary traditions.
who
why
how
Current market for
Current market for
Hyperlocal Delivery
Hyperlocal Delivery
Hyperlocal delivery refers to a logistics model that focuses on delivering goods and services within a limited geographic area—often just a few kilometres. This approach prioritises speed and convenience, allowing consumers to receive their orders within minutes to a few hours. Unlike traditional delivery models that may involve longer distances and extended wait times, hyperlocal delivery emphasises local resources to meet immediate consumer needs.
At its core, what is hyperlocal delivery? It is an on-demand service that connects local merchants with consumers through digital platforms. This model enables businesses to fulfil orders quickly by utilising nearby retail outlets or micro-fulfilment centres as distribution points.. (https://wareiq.com/resources/blogs/what-is-hyperlocal-delivery/)
Hyperlocal delivery refers to a logistics model that focuses on delivering goods and services within a limited geographic area—often just a few kilometres. This approach prioritises speed and convenience, allowing consumers to receive their orders within minutes to a few hours. Unlike traditional delivery models that may involve longer distances and extended wait times, hyperlocal delivery emphasises local resources to meet immediate consumer needs.
At its core, what is hyperlocal delivery? It is an on-demand service that connects local merchants with consumers through digital platforms. This model enables businesses to fulfil orders quickly by utilising nearby retail outlets or micro-fulfilment centres as distribution points.. (https://wareiq.com/resources/blogs/what-is-hyperlocal-delivery/)
Understanding the potentiol
Understanding the potentiol
Solution
Solution
Garma Garam delivers authentic home-cooked meals prepared by local home chefs, bringing the taste of tradition and comfort & home to your plate. With personalized meal plans and flexible pre-booking options, the app will ensure a seamless and homely dining experience.
Garma Garam delivers authentic home-cooked meals prepared by local home chefs, bringing the taste of tradition and comfort & home to your plate. With personalized meal plans and flexible pre-booking options, the app will ensure a seamless and homely dining experience.
who
why
how
Fresh Home Cooked Food
Employment Source Home makers
Pre Book your orders
Customise Your Meal Plan
Leave notes for special requests
Fresh Home Cooked Food
Pre Book your orders
How will the service work
Business Model Canvas
Business Model Canvas
Understanding the solution via
Understanding the solution via
Basic plan & Site Map
Basic plan & Site Map
Flows worked on by us
Flows worked on by us
User Flow
User Flow
We have worked and designed screens based on certain user flows. As an academic project, considering the timeline we worked on 4 main user flows. I have mentioned 2 user flows here - you can view more here ( )
We have worked and designed screens based on certain user flows. As an academic project, considering the timeline we worked on 4 main user flows. I have mentioned 2 user flows here - you can view more here ( )
Task 1 : Ordering food by selecting home cook’s profile
Task 1 : Ordering food by selecting home cook’s profile
Start
Task 2 : Subscription Meal Section & Special Plans Section
Task 2 : Subscription Meal Section & Special Plans Section
Color, Logo & Typography
Color, Logo & Typography
Branding
Branding
To help assemble the app
To help assemble the app
Components
Components
Sketches and mock screens
Sketches and mock screens
Low Fidelity Screens
Low Fidelity Screens
Screens created by using components and brand guides
Screens created by using components and brand guides
High Fidelity Screens
High Fidelity Screens
To view detailed designs - View the case study on a desktop
Visual Interface
Deliver to
Home - 12 Kamalnayan Towers
Discover delicious new dishes
Mix and Match
See More
Todays Special
see what is trending today
See More
Onam’s Special
Sandhayak
All
Breakfast
Lunch
Dinner
Snacks
Cuisines
Mughlai
Gujarati
Punjabi
Maharashtrian
Mughlai
You may like
Paneer
Biryani
Dosa
Pav Bhaji
Chole
Thali
Today’s Special
Chole Bature
Arti’s Kitchen
4.8
I
₹150 for one
Add
Aloo Paratha
Jatin’s Kitchen
4.5
I
₹120 for one
Add
Mix Veg
Kiran Ka Khaana
4.2
I
₹170 for one
Add
Best Combos
Paratha and Lassi
Coffee & Sandwich
Muska Bun and Chai
Explore More
Filters
Bestsellers
Pure Veg
Non Veg
Vegan
Snacks
Kiran’s Kitchen
Gujrati / Jain | Rs 150 for 1
4.8
I
25 mins
Kiran’s Kitchen
Gujrati / Jain | Rs 150 for 1
4.8
I
25 mins
Kiran’s Kitchen
Gujrati / Jain | Rs 150 for 1
4.8
I
25 mins
Create Plan
Find your perfect Meal
Create a plan that fits you
See More
Todays Special
see what is trending today
You can choose the meal you want to order
It will filter out show you the home cooks who are available to deliver at those times
You can choose if you have a specific cuisine in mind
It will filter out show you the home cooks and dishes which are highly rated for that cuisine.
It will be based on your order history, favorite hook cook and what is trending around you.
It will be based on your order history, favorite hook cook and what is trending around you.
After selecting the meal type you can customize by choosing some basic options.
then we will curate a meal plan which you can edit based on your further prefrence
After selecting the meal type you can customize by choosing some basic options.
then we will curate a meal plan which you can edit based on your further prefrence
Favourite List
Favourite List
Favourite Dish
Favourite Dish
Favourite Cook
Favourite Cook
Fafda Jalebi
Fafda Jalebi
Akruti’s Kitchen
Akruti’s Kitchen
Rs 90
Rs 90
40 - 50 Mins
40 - 50 Mins
3.5
3.5
Gujarati Thaali
Gujarati Thaali
Akruti’s Kitchen
Akruti’s Kitchen
Rs 150
Rs 150
40 - 50 Mins
40 - 50 Mins
4.8
4.8
Meals
Meals
Home
Home
Favorites
Favorites
Profile
Profile
Is there anything that should be avoided?
Is there anything that should be avoided?
Garlic
Garlic
Onion
Onion
Mushroom
Mushroom
Carrots
Carrots
Chicken
Chicken
Mutton
Mutton
Ginger
Ginger
Egg
Egg
Panner
Panner
Lamb
Lamb
Fish
Fish
Lamb
Lamb
Select Meal Type
Select Meal Type
Breakfast
Breakfast
Lunch
Lunch
Dinner
Dinner
Create Plan
27
28
29
01
02
Mon
Tue
Wed
Thu
Fri
Sat
Sun
26
04
06
07
08
10
05
09
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
June 2023
Clear
03
Pick delivery days
M
T
W
T
F
S
S
Select Delivery Time
Everyday
Weekends
Weekdays
You can choose the dates for scheduling your meal
You can choose to schedule your meals and also add it further as a part of your meal plan
Select Address
Cart
Payment
Pay using
Paytm UPI
Change
Mini Gujarati Thali
Nini’s Kitchen
19th June- 23rd June
1:00 PM- 2:00 PM
Gujarati Thali
Madhu’s Kitchen
Rs 110/meal
Reflection and
Reflection and
Conclusion
Conclusion
In conclusion, "Garma Garam" lays a strong foundation for a successful hyperlocal food delivery service centered around home-cooked meals. By addressing key user needs, establishing a clear business model, and prioritizing a user-friendly experience, the project has the potential to scale and positively impact communities across India. Future development could focus on expanding the network of home chefs, incorporating user feedback, and further refining the app's features to solidify its position in the market.
A Project by : Freya Thakkar, Prarthana Jain & Parth Akotkar
In conclusion, "Garma Garam" lays a strong foundation for a successful hyperlocal food delivery service centered around home-cooked meals. By addressing key user needs, establishing a clear business model, and prioritizing a user-friendly experience, the project has the potential to scale and positively impact communities across India. Future development could focus on expanding the network of home chefs, incorporating user feedback, and further refining the app's features to solidify its position in the market.
A Project by : Freya Thakkar, Prarthana Jain & Parth Akotkar
Selected Work
Let’s Connect
Selected Work
Let’s Connect